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第2号
小川 勝 Masaru Ogawa消費財デザインにおけるモダニズム実践の難しさ ——『リビングデザイン』を読む——
The Difficulty of Realizing Modernism in Consumer Goods Design - Reading Living Design
2007年03月 発行
[ 要旨 ]
この論文には日本語要旨はありません
[ Abstract ]
This paper considers the relationship between the designers and consumers concerning modernism, using the magazine Living Design (Bijutsu Publishing, 1955-1958) as a source. Living Design was a magazine created by activists of modernism who promoted the modernization of lifestyle and industry in the post-war period. Living Design was not a magazine that introduced interior design but rather captured things in life as formative art. Living Design advocated to the industrial world to heighten the consciousness toward intellectual property rights, to work on designs in cooperation with professionals and to design for consumers, grounded on the theories by overseas theorists of modernism. Moreover, the magazine also proposed to consumers to obtain basic knowledge on formative art and to aim for simple beauty and efficiency in life. While the magazine received praise for being the only design magazine (at the time) in post-war Japanese society, however, the reaction was divided between those people who demanded for more specialized contents and those who demanded for a more mass-oriented contents. Living Design tried to respond to readers’ voices by changing the articles and contents, however, the magazine could not decide upon an editorial policy, therefore, Living Design could not continue being published as a periodical. Living Design is a valuable source to examine the relationship between daily life and design, and also expresses the difficulty that modern design in Japan has faced in between the intellectual history of arts and real business.